Elena Aldana is Director of International External Relations at Mercadona, where she has worked since 2013.
She was born in Madrid 38 years ago. She studied her BS in Economics in Madrid, where she got also her Master’s Degree in Marketing Management in ESIC Business School. At that time, she developed her career in Marketing working in companies such as Coca-Cola or BMW. Afterwards, she also got a Master’s Degree in International Trade that brought her to Brazil, where she worked at the Economic & Trade Office of the Spanish Embassy for almost 2 years as Economic Officer, within the program of internationalisation of the Ministry of Economy in Spain.
She joined Mercadona in 2013 where she has held several positions like Research Manager and European Affairs Manager. In 2016, she was promoted to the role of Director of European Affairs & External Relations in Portugal, where she is in charge of the European Affairs of the group, as well as the institutional relations & media in Portugal – where the company opened its first stores in July 2019. Also in 2019 she accomplished the Global Executive Master in Digital Business from ISDI, one of the major business schools specialised in digital business. There she had the opportunity to study about AI in Harvard (with a visit to the MIT Media Lab too), Entrepreneurship in Silicon Valley and Mobile Apps and Social Networks in Barcelona – at the time of the Mobile World Congress. She also attends the WebSummit in Lisbon every year. At the end of 2019, she was promoted to develop the External Relations of the company at an international level.
She has a passionate for new technologies and languages (she speaks 5 and she is currently studying its 6th one – Italian) whilst she combines this as a hobby with her current position, being also a representative of Mercadona in several Portuguese, Spanish and European associations like EuroCommerce, CIP, AEP, Associação Comercial do Porto, APED, CCILE, GS1, COTEC, etc.